Part of that holiday spirit is the tradition of decorating and lighting. You may be saying to yourself "but don't people decorate their own trees and their own rooms?" Ask any photographer if their business is hurt by cell phone cameras. The market for well produced Christmas holiday lighting is strong because many affluent people take pride in their homes.
Many prefer to leave the job to an expert for several reasons. Safety is a very big issue when it comes to outdoor Christmas holiday lighting. If you can provide the level of professionalism that will ensure an outstanding Christmas lighting experience, clients will not have to concern themselves with climbing onto a roof.
Let's face it, some people would love to have the ability to layout, design and implement a great Christmas lighting scheme but lack the skill, tools, time and materials. When looking at your local market, don't neglect the seniors. They may have been putting Christmas lights up forever but now are not in the best shape to do what they envision. This is where you can come in and fill the gap.
There are quite a few overlooked markets that you can tap into once you have a few testimonials and samples under your belt. Residential homes can be a staple for your business but don't forget commercial opportunities as well.
In order to conduct this business properly you'll want to invest in the right training. The right tools and the kind of marketing will get you up and running with profits in your bank account starting with your first job. There are people who try to transition into Christmas lighting decorating without being fully aware of the pitfalls that may occur. This can be a disaster.
In order to avoid making the classic errors in this unique business, you need to study experienced players in the field. This means taking the time to learn from the experts. Find out what the proper methods of running the Christmas lighting business are to make the most money with the least amount of headaches.